about
Jaime
Creative Director, Social Media Strategist, and Published Photographer
With over 15 years of experience at the forefront of creative direction, content production, and brand strategy, Jaime Morton-Hawley brings an impressive portfolio of achievements and a deep well of expertise to every project she leads. As an internationally published photographer, influential content creator, and social media strategist, Jaime has built a reputation for delivering high-impact campaigns that capture attention and drive results across global markets.
Throughout her career, Jaime’s artistry and strategic insight have been showcased on 19 magazine covers and in over 90 international pictorials, split between her work as both photographer and creative PR director. As creative editorial director for a men’s magazine in Miami Beach, Florida, Jaime honed her expertise in high-impact media strategy before launching a successful PR publishing firm with a global reach, based between Miami Beach and Dubai. She developed and executed customized strategies that amplified client visibility in both print and online media, securing high-profile placements across top publications.
Jaime’s approach involved cultivating strong relationships with editors to ensure strategic positioning for clients, alongside managing all aspects of creative production to maintain the highest standards for each project. Her PR initiatives included comprehensive copywriting and editing for article submissions, detailed tracking of public relations metrics, and continuous performance analysis. Drawing on her skills in PR, team and crisis management, photography and editing, and strategic planning, Jaime consistently elevated public awareness for her clients while navigating the fast-paced demands of a competitive media landscape.
During her nine years in Dubai, Jaime established herself as a dynamic leader and multi-talented force in content creation, social media strategy, and brand storytelling. She not only cultivated exclusive partnerships with global names across beauty, fashion, tech, and entertainment but also managed high-impact creative production campaigns with a Dubai-based communications company. There, Jaime led content production photoshoots and creative projects end-to-end, overseeing each stage with a meticulous eye for quality and alignment with brand goals. In addition, she developed and conducted an on-site content production training course, empowering teams with industry-standard techniques and creative strategies for multiple platforms.
In addition to her influential role as a sought-after content creator, Jaime managed comprehensive social media strategies and content management for multiple leading F&B brands. For these clients, she skillfully directed content creation and social media management for nine brands under both FATbrands Middle East and Leap Nation Brands. This included upholding brand guidelines and distinctive voices across each account, orchestrating meticulous scheduling, managing vibrant community engagement, and creating graphic campaigns. Jaime produced high-quality content by producing menu-item shoots with detailed food styling and editing as part of her Content Strategy and Creative Direction.
Her work with the international destination photography event involved spearheading social and on-site content operations with a focus on rapid growth, taking the account from launch to over 60,000 followers while fostering a loyal community. She developed and implemented community-building and retention strategies, managed real-time event coverage for optimal visibility, and crafted dynamic copy, visuals, and engagement tools to reinforce brand integrity and maximize reach. Her expertise in social media content creation, creative production, and crisis management were pivotal in driving the event's success, establishing her as an exceptional social strategist and creative lead.
Jaime’s ability to foster authentic connections with audiences positioned her as an ambassador for brands like Belif, The Face Shop, Dermalogica, Swati, Bagonista, and Pureborn, establishing her as a sought-after voice in the K-beauty, fashion, and lifestyle spaces. She also managed collaborative campaigns for brands like Pretty Little Thing, Olay, Laura Mercier, Carrera, and other prominent names, enhancing their brand awareness, reach, and engagement. Jaime’s influence extended into luxury fashion and lifestyle with awareness event campaigns for brands like Tumi, Christian Louboutin, Longchamp, Kenzo, and Max Mara, reflecting her versatility and high level of trust with luxury brands.
Her expertise also bridged industries, crossing into the F&B sector, she partnered with renowned establishments for restaurant tastings such as Gordon Ramsay's Bread Street Kitchen, Leto Caffe, SMK Smoked Meat Kitchen, and Leopolds of London, where her insights elevated these brands’ reputations among discerning audiences. Recognized for her expertise and influence, Jaime was exclusively invited by prestigious hotels, including the DoubleTree Marjan Island in Ras Al Khaimah, Manzil Hotel and Hyatt Regency Dubai Creek in Dubai, and the Andaz Capital Gate and Aloft in Abu Dhabi, to experience their luxurious properties firsthand, sharing insightful reviews and capturing each unique experience for her engaged audience. She quickly became one of the top 5% of Google Local Guides in the region, further underscoring her influence and expertise.
Her ambassadorship with the Middle East Film and Comic Con, a multi-year endeavor, and partnerships with tech leaders like Acer Middle East, Fujifilm, and Nokia demonstrated her further adaptability and broad appeal across sectors.
Jaime’s Dubai-based accomplishments earned her notable recognition, including the 'Digital Team of the Year' award from PRCA MENA Digital Awards in 2022 for her work with a notable Dubai-based communications company and a Creative Entrepreneurship Award nomination from the Emirates Finest Business Awards in 2023. Her talents as a lifestyle writer further distinguished her, with regular print contributions in WKND Magazine and features in Cosmopolitan Middle East online, and the official tourism blogs for Sharjah and Ras Al-Khaimah in the United Arab Emirates.
Jaime’s impressive Dubai portfolio showcases her as a visionary leader in creative production and brand strategy, with an unmatched ability to oversee large-scale campaigns, drive creative initiatives, and deliver training to develop future talent.
Now back in the United States, Jaime continues to create UGC-style content for K-beauty brands while she channels her extensive knowledge into online education and training for aspiring content creators and entrepreneurs, aiming to empower the next generation of digital storytellers. With her keen eye for impactful storytelling, strategic acumen, and a legacy of success, Jaime Morton Hawley continues to elevate brands, inspire audiences, and lead with creative excellence.