Jaime Morton-Hawley

SERVICES

S O C I A L M E D I A M A N A G E M E N T

S T R A T E G Y and P L A N N I N G

  • Crafting custom social media strategies aligned with each brand’s goals, voice, and audience to ensure a consistent, impactful digital presence that fosters growth and engagement.

  • Through profile audits, identify areas for improvement to enhance visual and written elements, ultimately boosting engagement and making the brand profile more appealing and discoverable.

  • Creating detailed content calendars that balance promotional posts, value-driven content, and community engagement. This approach ensures a well-paced, cohesive social feed that maintains audience interest.

  • Conduct thorough audience analysis and competitor research to refine content direction, identify opportunities, and keep the brand ahead in a dynamic market.

  • In a fast-changing social media landscape, we stay ahead of trends, quickly adapting strategies to keep content relevant, fresh, and effective for maximum audience impact.

  • With a proactive approach to challenges, we anticipate potential issues and swiftly addresses crises, protecting the brand’s reputation and maintaining audience trust.

  • From captions to visuals, our keen eye for detail ensures that every element meets brand standards, minimizing errors and presenting a polished image to followers.

  • Ability to handle multiple tasks and campaigns ensures timely execution of all content, maximizing productivity without sacrificing quality.

C O M M U N I C A T I O N & C O L L A B O R A T I O N

  • Keeping clients informed with regular updates and clear communication, ensuring that each brand feels involved and aligned with strategy developments.

  • Experiencing working with diverse teams means she can coordinate effectively with graphic designers, marketers, and other stakeholders, keeping all elements of social media cohesive.

  • Project management skills ensure that every social media campaign runs smoothly, on time, and within scope, resulting in consistent, high-quality content that aligns with the brand’s goals.

C O N T E N T and C O P Y W R I G H T I N G

  • Writing engaging, brand-aligned captions that captivate, inform, and inspire action, creating a consistent tone that resonates with the target audience and fosters brand loyalty.

  • Crafting compelling narratives that elevate each brand’s personality and values, fostering deeper connections with the audience.

  • Producing visually cohesive graphics that align with each brand’s aesthetic, colors, and voice, elevating the overall look and feel of posts and stories.

  • Applying a creative eye to basic photo and video editing, ensuring that visuals align with brand standards and communicate effectively, enhancing the brand’s appeal.

A D A P T A B I L I T Y & P R O B L E M S O L V I N G

C O M M U N I T Y E N G A G E M E N T and R E L A T I O N S H I P B U I L D I N G

  • Through active engagement with followers, we nurture a loyal, active community, creating a space where fans feel valued and engaged, which in turn boosts brand affinity and credibility.

  • We leverage our experience in influencer marketing to facilitate authentic brand collaborations, helping brands extend their reach through aligned influencers.

  • Prompt, professional responses to follower questions and concerns build trust and reflect positively on the brand, enhancing customer experience and satisfaction.

  • With a deep understanding of audience needs and emotions, we create relatable content that resonates personally, making followers feel seen and appreciated.

A N A L Y T I C S & P E R F O R M A N C E T R A C K I N G

  • We use analytics tools to monitor engagement, reach, and conversion metrics, ensuring that each strategy is optimized based on real-time performance insights.

  • Through precise goal-setting and KPI tracking, we help brands stay focused on measurable outcomes, creating accountability and tracking progress over time.

  • We use A/B testing to refine content, experimenting with elements like tone, visuals, and posting times to maximize engagement and align with audience preferences.

E M P A T H Y, P R O F E S S I O N A L I S M & B R A N D U N D E R S T A N D I N G

  • Empathy enables her to connect with the audience on a deeper level, making content feel genuine and relatable, which strengthens brand loyalty.

  • Consistently delivering high-quality results, establishing trust with clients and creating a reliable partnership.

  • Adapting seamlessly to each brand’s unique tone, refining the voice across all platforms to maintain consistency and authenticity, building a distinct and memorable brand identity.